Relive the culture by connecting to your roots

Our journey with fairtrade begins....

We are India’s first E commerce portal focussing on Fair Trade Products. Our association with Fair Trade will ensure creation of a consumer market for fair trade products, helping artisans gain a global platform to exhibit skills, workmanship, and obtain true value for their talent through the sale of their products. Our platform ensures consumers can choose from a wide range of products for all over India at a fair price. The partnership will further optimise supply chain and bring consumers to producers of high quality clothing, home decor, handicrafts, beauty products etc. Aside from wider range of products at affordable prices, consumers can buy in good conscience knowing that they are helping conserve local arts, traditions and in turn improving their fellow human beings livelihood.

Our Story


India’s culture lies in its art. Art in the clothes we wear, the furniture in our homes, the architecture in our cities and everything else around us. All this colour, beauty and pattern caught the attention of Sreerekha madivala , Sanjay Sunku and Mallikarjuna iytha and they decided to dig deep into the Indian cultre, and connect to the roots. They went around looking for people who were making things themselves with love, one bit at a time and realised that nothing was more amazing than seeing them create magic. To celebrate the work of such artists, they started up to give their work a global platform.

Everything handmade has a story to tell, about the artist that made it, the local culture of the place and the history behind it has and we have discovered that the most interesting pieces tell us the best tales. We are here to celebrate these handmade objects, and how they represent so much more than what they really are. With the most exclusive collection from every nook and corner of the country, we invite you to drown in admiration, with us! Discover the arts of India, that you never knew, and shop for handwoven sarees, dupattas, shawls, handmade jewellery home decor, art and more.

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Featured Products

our customer testimonials

  • Beautiful sets n amazing quality. Thank you for such an great collection. Loved the neclaces n jhumkas!!

    Vijaya Byreddy

  • Thank you for the amazing Jhumkas... I have become a huge fan of your collections

    Kritika Hedge

  • I totally love these products from This is the first time I purchased Terra - cotta jewellery and it is so beautiful and I am totally in love with it .. Thanks to for the fabulous collections and for the quick and proper product delivery..

    Sushma pallavalli

  • Amazing product at amazing price, in love with all products bought. Wonderful customer support. Nice collections of desi products recommended myroot desi product to all.

    Rajani Subramanya

  • I bought a handbag for my wife and it looks awesome.


  • I take this opportunity to extend our heartfelt gratitude to your company for the kind cooperation, wonderful dealings and superb team of dedicated personnel during entire process from ordering till delivery. Indeed the sarees are quite beautiful and I wish all the best to the dedicated team of the company in the future endeavour.

    Ashok Sahu

    Bhubneshwar, Odisha
  • Hey this is Shraddha I bought a hand painted saree from you and it is awesome. The important thing is I wanted to wear it during my son 's wedding which you delivered on time

    Shraddha Sirothia

    Valsad, Gujrat
  • It was a good experience for me. I got COD as a payment mode n ur courier service was also quick. So it was a very convenient shopping.. Wish u good luck.

    Shweta Meghawal

    Ranchi, Jharkhand
  • I loved the black handloom cottonsilk saree with ghicha pallu and the pearl neckpiece is too pretty and fresh, can't wait to wear it.

    Rajitha Olety

    Orlando, USA
  • Myroots.Desi has been instrumental in enreaching my wardrobe.I bought dupion and silk sarees which were of very good quality and were promptly delivered.

    Swathi Rakshith

    Kolkota, West Bengal
  • I had ordered oxidized silver jewelry from It's brilliant. I have recd many compliments and my friends are shopping at too.

    Bharthi Palle

    Bangalore, India
  • I received the product very Happy with the quality and very similar to the pic. Great service.

    Shreyasi Gopinath

    New Delhi
  • I am very happy with the jewellery I received from you.

    Vidhya G

    madurai, tamilnadu
  • It was an awesome Saree..

    Shilpa Rao

    Bangalore, Karnataka